Articles Tagged ‘IAB Canada’

AlanDark

Alan Dark’s 2015 state of the nation

Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.

JoeStrolz

Canada will play mobile catch-up in 2015: Strolz

Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.

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62% of Canadian display impressions are viewable: study

New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.

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Forty percent of internet time remains ‘buried’: CMust

The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.

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Fraud solution isn’t black or white

An IAB Canada panel discussed the flaws in current models of weeding out fraud, and announced a new industry task force aimed at eradicating it.

Chris Williams, IAB Canada President - headshot July 2012

IAB searching for new president

Chris Williams will leave the role at the end of the year.

Photo: Buddawiggi, Flickr Creative Commons

Three new board members for IAB Canada

Senior members from the Globe and Mail, Microsoft Advertising and Mcdonald’s Canada are the newest members to join the board at the organization.

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Industry must prepare for multi-screen future: study

New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.

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Mobile ad spend up 177%: IAB Canada

A new report says online ads brought in $3.5 billion last year, driven by a surge in spending on search and mobile.

AnnetteWarring

Kill digital media and rebuild: Warring

The CEO of Dentsu Aegis Network Canada on why the old model isn’t working and how to change it before agencies become unnecessary.

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Simple actions to fix online traffic fraud: IAB Canada

The organization has proposed a new standard to address the issue and protect the industry against the problem.

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Seevibes joining IAB Canada

The social TV measurement company is joining the industry organization, concentrating its efforts on big data and social media.

Chris Williams, IAB Canada President - headshot July 2012

The future of panel-based data: blog

Chris Williams, president of IAB Canada on the takeaway messages from the I-COM Global Summit in Spain.

Chris Williams, IAB Canada President - headshot July 2012

What marketers need from measurement: blog

From the Media Ratings Council lifting its advisory on viewable impressions to sessions on tackling international metrics issues, Chris Williams of IAB Canada takes in the I-COM Global Summit in Spain.

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IAB Canada adds new board members

Paul Burns from Shaw Media and Yahoo Canada’s Claude Galipeau are joining the organization’s board of directors effective immediately.