The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
ExperientialOut Of Home
The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
DigitalOut Of HomePrint
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
Out Of HomePrintTelevision
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.
Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.