The former SVP and managing director has been promoted to a new role at the agency.
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
ExperientialOut Of Home
The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
DigitalOut Of HomePrint
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.