Articles Tagged ‘MEC Canada’
Michele Pauchuk upped to CEO of MEC Canada
The promotion reflects a shift in the dynamic between the Canadian and U.S. outposts, with Pauchuk now reporting directly to North American CEO Marla Kaplowitz.
Radio check-in: buyers’ analyses
Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.
CRTC opens floor for simsub comments
The regulator has called for public comment on the Super Bowl simsub issue ahead of this weekend’s big game.
CTV gears up for Super Bowl 50
The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.
Alastair Taylor named Pauchuk’s ‘right hand’ at MEC
The former SVP and managing director has been promoted to a new role at the agency.
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
The Verdict: Promo on the go for Mad Jack
Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.
The Super Bowl Ad Challenge kicks off
CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.
How Molson has altered its music strategy
The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.
Coors Light wants to rescue your summer
The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
What media execs want to see from the CBC
With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.
Spotted! Speed Stick erects ice wall
The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
Unexpected activations you may have missed
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
Molson goes on a “Guyet”
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.