Articles Tagged ‘MEC Canada’

Coors Light wants to rescue your summer


The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.

What media execs want to see from the CBC


With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.

Spotted! Speed Stick erects ice wall

ExperientialOut Of Home

The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.

Unexpected activations you may have missed

DigitalOut Of HomePrint

From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.

Mid-season TV check-up


Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.

Molson goes on a “Guyet”

Out Of HomePrintTelevision

The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.

Popping the question on Pattison Onestop screens

Out Of Home

Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.

MEC Canada announces new SVP, managing partner

People Moves

Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.

Media Young Lions and Young Marketers juries unveiled


OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.

Coors Light signs on with Sportsnet


The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.