Articles Tagged ‘MEC Canada’


Alastair Taylor named Pauchuk’s ‘right hand’ at MEC

The former SVP and managing director has been promoted to a new role at the agency.

Copied from strategy - MEC group photo

MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.


The Verdict: Promo on the go for Mad Jack

Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.


The Super Bowl Ad Challenge kicks off

CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.


How Molson has altered its music strategy

The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.


Coors Light wants to rescue your summer

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.


What media execs want to see from the CBC

With the losses of HNIC, Strombo and more, we asked media execs what the pubcaster can offer its Canadian advertising clients.

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Spotted! Speed Stick erects ice wall

The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.

cocacola wrapping paper

Unexpected activations you may have missed

From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.

Copied from strategy - rake1

Mid-season TV check-up

Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.