Articles Tagged ‘TVB’



Millennial media habits misunderstood: TVB

DigitalMobileTelevision

Adults ages 18 to 24 watch less TV but value it more, according to newly released data from the Television Bureau of Canada.



Reframing the message at TV Day

DigitalMobileTelevision

New research from the TunedIn app and Ipsos Reid on how TV viewership might not be fragmenting as much as it is hyped up to be.



It’s time to press play on commercializing VOD: blog

blogs

Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.



Canadian industry to test VOD usage

Television

The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.



TV viewers aren’t cutting the cord: TVB

Television

The bureau presents stats on TV’s continued reach, and talks to MiC about why it’s still an effective medium for advertisers.



#Changethemodel: TVB’s Theresa Treutler talks ratings

DigitalTelevision

The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.



TV CEOs speak out

DigitalTelevision

The TV Day panel agreed that TV is still a strong medium, and that reaching digital audiences and advertisers on emerging platforms needs new revenue models.



TV Day: Measuring TV’s social pulse

DigitalTelevision

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.



TV chosen as top viewing screen: study

MobileTelevision

Canadians are traditionalists, preferring to watch shows on TV over mobile, tablet and computer according to the TVB study.