Bree Rody
DAZN inks exclusive deal with AutoTrader.ca
The partnership marks a first for the streamer, with a brand grabbing a category-exclusive partnership.
ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal
Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.
What does brand safety look like in 2020?
News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.
Twitter prepares for its return to live sports in Canada
A new feature will allow simulcast commentary from celebrity and media partners.
Rogers moves account to WPP, Mindshare takes media
The new unit, Theo, is designed for more efficiency as all aspects of the communication strategy work under one roof.
Transplant takes it again: Numeris
Summer favourites America’s Got Talent and World of Dance also performed well.
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
Colette Watson to depart Rogers Sports & Media
Julie Adam will expand her role to include broadcast, filling the gap left by Watson.
Hardware stores, insurance providers surging on Toronto radio
Meanwhile, Montreal’s rebound has been meandering.
People Moves: XMC, Cue Digital and more
Plus, TLN has hired a media buying veteran to lead marketing solutions.
Postmedia creates marketing grant as part of ‘re-opening’ strategy
Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.
ICYMI: Speaker’s Corner returns, RECMA issues a new debrief
Plus, production could resume soon in some provinces, but complications regarding insurance persist.
Stingray radio revenues drop 12% amidst pandemic
The company began implementing cost-saving measures in the early days of COVID, and now says some of those measures will be permanent.
St. Joseph merges magazine divisions, ups Ken Hunt
The new president and publisher says the company has a much more national focus now, a stark contrast to its “Toronto-centric” roots.
Standard Media Index expands to Canada
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
