Bree Rody
Which media agency group controls the most auto spend?
Two holding cos clearly lead the way when it comes to managing auto brand spend, while independents are performing well on a regional level.
Starcom scores a touchdown with NFL Canada
Despite an ‘interception’ by COVID-19, the Publicis Media shop won the account for the football league.
Toyota and Shoppers top the Media Monitors radio charts
There were bigger radio buys in Toronto, with the top-seven advertisers each purchasing more than 1,000 ads.
Apex Mobile Media opens more seamless in-game ad opps with partnership
Brands that work with the company can now reach gamers through in-game real estate, such as the background of a game.
Wonderful Pistachios embarks on largest Canadian media spend
The brand is hoping to capitalize on the momentum of one of its fastest-growing lines.
It’s confirmed: Grey’s, Good Doctor and more returning in November
Despite production complications for the network’s top show, it’s making its official return this fall.
ICYMI: Management changes at TVA, government vows to regulate digital giants
Plus, BNN Bloomberg grows its audience.
Young Lions media finalists announced
The competition celebrating Canada’s under-30 talent is charging ahead, with winners to be announced mid-October.
New free cannabis magazine eyes ad-supported model
With a retail distribution model and a demographic sweet spot of over 40, the new magazine looks to fill a void in the marketplace.
Kruger’s new initiative goes all the way from minor hockey to the NHL
To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.
Mobile users are opening their apps and sharing location data more often
Good news for media platforms – users are opening apps more frequently and they’re more willing to share.
Raptors bring big views, Quebec’s biggest shows double: Numeris
Big Brother also drew big national attention.
The biggest difference between pre-COVID radio listening and now
Is the morning drive show a thing of the past?
What categories drove a surge in radio buying?
Turns out, there’s been activity pretty much across the board – in both Toronto and Montreal.
How did the Schittstorm translate to Emmy’s ratings?
The viewership drop in Canada was only half of what was reportedly lost in the U.S.
