Jeromey Lloyd
What lies in store for media agencies in 2018?
Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.
Facebook tests moving Posts out of news feeds
The social giant responds to reports of a six-country test that has publishers worried about reduced organic reach.
Risky impressions on the rise in Canada: study
Integral Ad Science’s second bi-annual study shows violence, bad language and adult content are becoming bigger threats to brands on desktop.
SMS, Messenger dominate message apps in Canada
Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.
Despite data play, video remains key for Pelmorex
A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.
Big Bang carries the week again: Numeris
CTV lands one-two punch with Canada’s favourite sitcom and The Good Doctor and Global’s Survivor rounding out the top three.
Star Wars a Thanksgiving hit for Corus
The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.
Tissot teams with Montreal Canadiens
The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.
Numeris to test cross-platform measurement
The TV measurement authority has teamed with Kantar Media and comScore.
Apple’s App Store search ads come to Canada
In a marketplace of two million competing products, brands can now buy placement atop organic search results.
BBC launches new sponsorable verticals
LG presents BBC Designed as the first of the global media company’s new custom-built content verticals for sponsors.
Sabrina Geremia named Google Canada country manager
She formally takes the role following Sam Sebastian’s exit in July.
Jenn-Air brings chefs to the table
A new Canadian-made content series seeks out English and French luxury shoppers.
Google wants publishers to have more info
The Insights Engine Project seeks to provide both audience and competitive data.
Rouge Media hires former Kinetic CEO Steve Ridley
The OOH company’s new chief partnership officer brings agency experience to a company looking for further expansion.
