Mike Connell
Lowe’s signs on to another HGTV show
The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.
Psycho Bunny picks Mediacom as AOR
The agency’s winning streak continues, helping the Montreal-based clothing brand with a full-funnel approach to support North American growth.
GroupM agencies add to their North American leadership
Amanda Richman joins Mindshare as CEO, while Delphine Fabre-Hernoux and Alex Norman fill new c-suite roles at Wavemaker.
Pattison Media launches dynamic ads for audio
The real-time tool combines the reach of traditional radio with the targetability, scalability and analytics of digital.
CTV continues to dominate national viewership: Numeris
The channel’s medical dramas and police procedurals continue to resonate.
Zabiha Halal perfects its recipe for efficiency
In the third year of its “Sharing Halal” campaign, the Maple Lodge Farms brand is figuring out how to get the most out of its targeting.
Financial brands forge ahead in Toronto: Media Monitors
Meanwhile, automakers and parts dealers increase play counts significantly in Montreal.
IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
Abacus Growth launches measurement tool based on client data
The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.
How Clorox bought media around a new on-the-go consumer
Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.
Postmedia revenue down another 21% in Q2
The publisher expects advertising declines to continue throughout the rest of 2021.
Behind the Buy: How Tims supported Roll Up The Rim’s digital transition
The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
Publicis gets on board with The Trade Desk’s UID 2.0
Epsilon and the DSP are combining forces to create a viable, privacy-safe cookie alternative.
How PinkCherry gets impact in regulated media
The online retailer self-manages media to navigate the complexities of the sexual health and wellness market.
