Val Maloney
Corus rebrands client marketing division
One year after acquiring Shaw Media, VP Barb McKergow gives details on the division’s new name.
OMAC introduces new OOH awards
The IRIS Awards will be announced quarterly with a grand prix winner at the end of the year.
Less commercial time, more Canadian hockey
Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.
Reitmans launches media RFP
The retailer last reviewed its media agency partner in 2013.
M/SIX wins Volvo
The car company is the agency’s foundation client in the Canadian market.
Toronto Fashion Week taps Melissa Ahlstrand to lead sponsorship
The Rogers Media publishing veteran on how the semi-annual event will be different under its new owners.
Blue Ant Media and Shed Creative partner to launch new music offering
Called A.Side, the multi-platform media brand will be focused on music-loving female millennials.
Postmedia revenue drops in Q2
Print ad and circulation revenue continues to slide, but digital posted a gain for the three month period.
Mitch Dent becomes ad sales lead at Blue Ant Media Solutions
The former Rogers Media VP has moved to the company.
MKTG Canada launch comes at time of sponsorship growth
Dentsu Aegis Network Canada CEO Annette Warring and MKTG Canada’s Brian Cooper on the growing role of sponsorship within media pitches.
Juno ratings hold steady on CTV
Shawn Mendes walking the red carpet was the most Tweeted moment of Sunday night’s award show.
Reshift Media aims to get national, local advertisers in-step online
Brand Amplifier is designed to help head office work more efficiently with regional outposts.
Player integrations rule 2017 Blue Jays season on Sportsnet
VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.
Bell Media cuts jobs, tweaks local sports coverage
The media company has reduced the number of broadcast positions at local stations as part of a larger restructuring at the company.
Graham Moysey leaving AOL
The head of international has been based out of London since 2014.
