Agencies
People moves: Media Experts taps new SVP
Spark Foundry strengthens leadership team with two promotions.
Roblox and WPP partner to boost Gen Z brand engagement
The agency will help train marketers how to better use the online gaming platform.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
PHD named top media agency in new business: COMvergence
In the firm’s latest Global New Business Barometer OMD came in second, and Starcom third.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
PHD taps UM’s Erica Kokiw as its new president
The exec takes over from Caroline Moul, who was named president of Creo Canada this week.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
People Moves: Canadian Tire bolsters media team
Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.
Media check-in: What is Robert Jenkyn up to at Horizon Media?
His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
Strategy Awards shortlist announced
The winners will be recognized at a gala ceremony in Toronto on October 1.
Reddit begins badge program for partners
Agencies that obtain certification will receive exposure through the company’s various channels.
Teads merging with Outbrain
The new company is expected to reach over two billion monthly consumers across more than 50 markets.
