Mobile
Sharethrough launches dynamic video captions
With many mobile users watching video ads on mute, the new service makes content outside of walled garden ecosystems more effective and accessible.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
Curate Mobile launches privacy-centric programmatic platform
Kismet is a mobile-first programmatic offering that features outcome-based pricing and provides more transparency around the mobile user journey.
Report paints a post-pandemic picture
Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.
Newcomers to Canada consume a lot of media: study
A multichannel, multilingual approach is key to reaching the new market segment.
How theScore is welcoming single-sports betting to Canada
With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
Sportsnet eyes sponsor opportunities with new NHL studio
Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.
Rogers rebrands news radio stations as CityNews
All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.
Upfronts ’21: CBC focuses on flexibility and building from within
Homegrown programming and a focus on shows fit for brand integration will keep the broadcaster’s momentum going into the upcoming Olympic season(s).
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Sportsnet announces NHL playoffs round two coverage
Game six of the Canadiens and Leafs series was the most-watched Stanley Cup playoff game in the history of Sportsnet.
