Out Of Home
Spotted! Aldo ventures into 3D in Yonge Dundas Square
The immersive billboard is part of a broader campaign promoting the retailer’s Pillow Walk line.
Outfront adds Barrie transit shelters to its portfolio
The deals brings an additional 112 faces to the company’s 8000 street-level products.
Spotted! Corus unleashes a flock of vampires in Toronto
To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.
DOOH is becoming a growing part of video spending
DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.
Media Experts gets new film campaign for Michael Hill to the masses
The new initiative uses formats atypical for the jewelry category to shift long-term perceptions of the brand.
Astral acquires Imagine’s digital OOH network in Alberta
The deal brings Astral’s total digital inventory in the province to 39 faces.
How Tims and Philly plan to reach morning commuters
The media plan supporting a team-up between the brands is built on intercepting office workers as they start the day.
Google makes DOOH available on Display & Video 360
The ads will not be personalized, and instead focus on the efficiency of programmatic buying in the OOH space.
Spotted! Bonterra’s art installation for a better planet
Kruger’s more eco-conscious brand turns its tagline into a habitat for plants and pollinators.
Cineworld mulls filing for bankruptcy
The theatre chain, which is currently appealing a $1.24 billion payment to Cineplex, has confirmed reports as it looks to increase liquidity.
Ineo signs deal to market DOOH to Adapt’s clients
The partnership will boost Ineo’s presence in Toronto.
What’s behind Canada’s ad spending dip?
Darrick Li, managing director for Canada at Standard Media Index, explains a reversal of the continued growth.
Spotted! Climate change melts The Toronto Star’s newspaper boxes
The OOH experience is the first of several that will promote different areas of the newspaper’s coverage.
Cineplex adds 19 shopping centres to digital signage network
A partnership with Primaris REIT will bring CDM’s offering to 13 new markets.
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
