Out Of Home
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
MaxTV Media makes its move into Quebec
The DOOH agency is also adding live survey functionality to its network of residential touchscreens.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
Active International expands beyond media
The corporate trade media agency partners with media-adjacent providers to add value during uncertain times.
COMMB supports new products with new hires
The organization bolsters its team as it prepares to release new research and platforms for OOH.
Bitbuy buys into DOOH to get its cryptocurrency to stand out
The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.
Twenty percent of Canadian adults have used food delivery services: study
Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.
Pattison Outdoor wants to measure OOH on the move
A new dashboard helps advertisers evaluate and measure moving transit activations.
How Clorox bought media around a new on-the-go consumer
Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.
How PinkCherry gets impact in regulated media
The online retailer self-manages media to navigate the complexities of the sexual health and wellness market.
Horizon develops multichannel campaign to fight Asian hate
The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.
Ratesdotca goes mass with first-ever brand campaign
The comparison shopping service has embarked on a five-year strategy to build awareness.
Hivestack layers in intent data with Bombora deal
The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.
Verizon Media adds Place Exchange to programmatic offering
Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.
Spotted! Canadian Tire uses a block of ice as a spring countdown
The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
