Quebecor acquires Guide de l’auto
VP of digital content Mathieu Turbide says the acquisition was driven by a desire for more cross-platform content.
Lise Watier makes a national play with Fashion
The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.
Former Rogers director joins the Globe to helm business products
Garth Thomas will steer the direction of the company’s business suite, as the verticals become a dominant part of its growth plan.
Interest in news is still strong: study
Although interest in news remains high, many Canadians still “don’t see the point” of paying for online news.
Media revenue down for Rogers in Q2
Lower advertising revenue and lower Jays revenue drove the trend.
Despite digital growth, Postmedia revenue drops 10%
President and COO Andrew MacLeod tells MiC it’s “buying time” for the business as it fights to stand out in digital.
Torstar lays off 21 at StarMetro
Some services will be moved to north Toronto and Hamilton, although the size of those operations has yet to be determined.
Annex narrows its target with BlueConic partnership
The two year partnership will give Annex the ability to zero in on audience data for its 68 media brands.
Torstar, WSJ partnership vies for new audiences
The partnership launched June 12, with future plans for a digital subscription offering through Torstar.
Postmedia to close six newspapers, cut staff costs by 10%
The organization will shutter six community newspapers across the country, with three additional titles in Manitoba and Ontario closing newsrooms but remaining online.
Social and mobile up, TV down: GroupM
The latest advertising investment growth predictions from GroupM shows Canadian’s declining interest in traditional media.
St. Joseph acquires Totem
The content agency, formerly owned by Yellow Pages, produces magazines for several CAA clubs and manages digital sales for national clients.
Inside Torstar’s Wall Street Journal partnership
CEO John Boynton says he wants the Star to be seen as a major business player among affluent Canadians.
TC’s revenue increases in Q2, but not from media
Revenues within the company’s media sector decreased by 58%, largely due to sales of its Atlantic Canada titles.
New lifestyle publication taps aging boomers
Launched in partnership with Shoppers’ Wellwise brand, YouAreUNLTD aims to advance conversations around aging and care.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
