Radio
Auto dealers cede top spot in Toronto: Media Monitors
Public service and government ads retake their leads amid renewed and intensified lockdown measures.
ICYMI: Competition Bureau closes Postmedia-Torstar investigation
Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.
Goodfood does a big push in Toronto: Media Monitors
Auto dealers once again bought the most radio ads in Toronto, however, while the government continues to snap up spots in Montreal.
Auto dealers top Toronto radio: Media Monitors
Ford and Toyota dealers bump the category’s radio presence, but OLG was the largest single advertiser.
ICYMI: Cue the lip sync, Reddit acquires Dubsmash
Plus, Corus announces the team in the booth for Jets hockey broadcasts.
From CARD: Media’s evolution for 2021
Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
Michel Lorrain steps down as Cogeco Media president
Former president Richard Lachance will fill the role on an interim basis while the radio division searches for its new leader.
Governments, unions lead T.O., Montreal categories: Media Monitors
For the Toronto categories, cars and trucks dealer associations came in at second place.
A deep dive into 2020’s latest radio PPM numbers
David Bray explores autumn’s radio listenership with Numeris’s latest data.
Radio gets a boost from QSRs: Media Monitors
Fast casual restaurants increased their presence in both Toronto and Montreal.
Ad spending in Canada dropped 14.1% in 2020: Group M
But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.
Inside Indigo’s COVID Christmas media strategy
With a smaller marketing budget, the retailer brings media in-house and shifts to digital to try to manage in-store crowds.
Canadian ad spend to drop 6.2% in 2020: WARC
The international organization says print took a particularly bad hit, while online investment saw increases.
Auto dealers keep hold on T.O. radio: Media Monitors
Wireless and financial brands round out the top three while the Quebec government continues to lead on Montreal.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
