Radio
Auto dominates in Toronto, electronics in Montreal: Media Monitors
Rather than retailers and electronics buying the most radio advertising in Toronto during Boxing Week, the week was dominated by auto dealership buys.
OLG stays on top: Media Monitors
CTV fell off the top of Montreal’s radio spending ranking, giving way to another Bell-owned brand.
Rob Farina: Radio’s opportunities amid change
As the audio industry welcomes new formats and competitors, the head of iHeartRadio’s strategy in Canada says it’s only making things better.
OLG takes Toronto: Media Monitors
Although the government organization was the top individual buyer, quick-service restaurants were the highest-buying category.
MIAs 2017 winners revealed
Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media
CHFI wins with men and women in Toronto: PPM
David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver for the quarter ended Nov. 26,
iHeart on-boards nearly 1,000 new radio stations
Stations across multiple genres and regions now get access to the service’s 1.8 million Canadian users.
Canada’s economy drives improved ad spend: Zenith
The global media agency networks are in agreement that digital will lead the way on ad spend growth.
Sunwing flies to the top: Media Monitors
Toronto saw a shake-up in its top radio advertisers last week.
Rogers rises to the top: Media Monitors
The telco and media company knocked Ford Dealers out of the top spot for the most radio ads purchased in Toronto.
Destiny Media to focus on music marketing products
As a result, the media distribution company is redirecting efforts away from its video platform.
Mark’s is back with Grey Cup Radio Network
The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.
Ford stays on top: Media Monitors
The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.
Rogers spending more promoting Christmas radio
The all-Christmas, all-day strategy has paid off for CHFI, giving it a wide lead over competitors in January.
Ford cruises to the top: Media Monitors
The auto industry once again dominated as Toronto’s biggest category buyer, while the TV category was back on top in Montreal.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
