Social
Indigo taps into the popularity of #BookTok
Book lovers on TikTok are having an impact on the industry, so the retailer is embracing it with exclusive content.
Blue Ant goes prehistoric for latest Animalogic spin-off
The company is growing its YouTube and TikTok ad opportunities with Paleologic as the franchise expands its fan base.
Twitter and Sportsnet will stream overtime in the NHL playoffs
“#OvertimeAlerts” will let users know when games are going to sudden death and give advertisers another way to reach fans.
Snap pushes the link between AR and commerce forward
The company will be letting brands use its virtual try on technology on their own apps and websites.
Twitter, Facebook report user bump in Q1
Meta reversed its fortunes as Twitter braces for the impact of its new owner.
Snap increased users but ends Q1 with a bigger loss
Challenges from economic conditions and ongoing iOS challenges cast a shadow over several areas where the company grew.
Pinterest enhances shoppability on its platform
The company says the integration with WooCommerce makes it easier for businesses to sync digital catalogues and create shoppable pins.
Why BlogTO is focused on social to grow its revenue
The brand recently launched two new shows on Snap Discover and has been focused on creating original content on TikTok.
NHL brings on Clutch as official online used car dealer
The retailer will have virtual placements on Sportsnet broadcasts, as well as content amplified through the league and its own channels.
Pinterest bans all climate change misinformation on its platform
The policy makes it the first digital platform to explicitly prohibit any ads containing conspiracy theories, misinformation and disinformation.
Ford launches three-part Twitter lifestyle series with So.da
#FutureForward showcases the automaker’s EVs with character-driven stories about small business owners.
Meta consolidates automated ad products
The company rebranded the tools to help advertisers easily identify the products.
Spotted! Spider-Man takes over Yonge-Dundas Square
The activation begins a larger five-week media campaign to promote the film’s digital and physical release.
Canadians pay most attention to TV and streaming video ads
The latest Vividata report looks at what Canadians think about advertising and which media are most effective.
Converse tries on a new Snapchat fashion feature
Outfit Sharing allows the brand to create excitement about the launch of new products, like the Lugged 2.0 sneakers later this month.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
