Sponsorship
Staples signs on with the Toronto Raptors
The sponsorship will also include a speaker series tied to the retailer’s community-building efforts.
NHL approves the addition of on-jersey ads
The chance to create “moving rink boards” will be an attractive new opportunity for existing sponsors, experts believe.
New sponsors push OverActive revenue up by 41.6%
Deals with Bud Light, Kraft Heinz and Red Bull are helping the esports company earn more than tournament prize money.
Polar Ice becomes official Canadian vodka of the Toronto Blue Jays
The vodka brand is focusing on retail and Rogers Centre activations to start the partnership, though more above-the-line activities are part of future plans.
Bell Media develops social opps for back-to-school and holiday shopping
It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.
SkipTheDishes signs Olympic sponsorship
The multi-year deal will initially be activated with a focus on keeping Team Canada’s loved ones connected during the Games.
Indochino partners with NBC Olympics for Tokyo 2020
The Canadian fashion retailer is tapping into the hopeful 200 million viewers, spanning 17 nights of Olympic coverage on NBC.
Kraft Heinz’s Crave and Bud Light join the Toronto Ultra
The brands join a growing list of Overactive Media sponsors looking to tap into esports.
Canadian Tire renews partnership with COC for eight years
The uniquely long-term partnership also reflects sustained engagement the COC has seen from partners for the game.
How CBC has changed its partner offering for a very different Olympics
The broadcaster is focusing on customized opportunities and adjacencies that can be better tailored to a brand’s specific goals.
ICYMI: TD adds Toronto Ultra to its roster
Plus, Quantcast hires a chief privacy officer, Lactalis partners with fintech mobile wallet platform WhatRock and the NFL and Twitter expand their partnership.
RBC sponsors LGBT+ film festivals across Canada
The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.
Cottage Life Podcast and Off! partner for season two
The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.
Elevent taps Lemmon as chief commercial officer
The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.
Barilla brings pasta lovers to Italy with expanded partnership plans
In an effort to stand out, the pasta brand layers partnerships with Flight Centre and Ruffino into its marketing mix.
