Sponsorship
Kellogg Canada inks multi-year sponsorship with MLS
Snack brands Pringles, Rice Krispies, Pop-Tarts and more will be integrated during TV broadcasts.
GE Appliances strikes another soccer deal
The brand has chosen to focus more on soccer sponsorships than other more high-profile sports in an effort to engage with a family-friendly game.
DAZN launches global sponsorship opps for Canadian brands
Through a new global football sponsorship package the sports streamer is aggregating assets across its platforms.
American Standard finds itself a home with HGTV Canada
In a first for the kitchen and bath fixture company, the partnership will allow the brand to integrate its products in the $ave My Reno and Family Home Overhaul series.
Corus confirms sponsors on Family Home Overhaul
The eight-episode specialty series will feature brands such as Landmark Home Solutions, Wayfair and more.
GE Appliances and Toronto FC expand partnership
The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.
SkipTheDishes enters the world of e-sports
The food delivery network is now the Official Food Delivery Service of the Toronto Defiant e-sports team.
Fujifilm, Raptors develop sponsorship deal
The deal is part of a broader campaign to get people printing more of the photos they take.
Indeed taps the Quebec market with the Habs
The job-seeking website brings viewers inside the NHL organization for a behind-the-scenes look at some of its more unique jobs.
The Montreal Canadiens plant the seeds of a new partnership
Maple Leaf’s Greenleaf Foods, makers of the Lightlife Burger, has become the first official plant-based protein partner of the Habs.
Molson aims to engage fans with extended NHL partnership
A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.
Jay and Dan get a McMakeover (and new sponsor)
McDonald’s has signed on as the new presenting sponsor of SC With Jay and Dan, and the boys aren’t being subtle about it.
Sportsnet, Loblaw’s spread halftime cheer
Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.
Labatt takes on NHL sponsorship rights
The deal will extend Budweiser’s hockey-centric positioning to major events and give more visibility to the Mike’s Hard brand.
Purdys steps in to sponsor new Food Network original
Great Chocolate Showdown will feature four challenges centered around the retailer’s signature treats.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
