Sponsorship
CJGA inks partnership deal with Golftec
It’s been a busy year of partnerships for the Canadian Junior Golf Association, which also recently partnered with Skechers and TaylorMade.
Subway sponsors theScore’s Fantasy Football Podcast
The podcast will include a video component, allowing for visual brand integration opportunities.
Tourism Toronto digs into data with new Google partnership
While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.
TD becomes official bank of Vancouver Canucks
The move will increase the bank’s presence in the increasingly competitive hockey sponsorship space.
TIFF 2018: Aurora partners for pop-up and parity
On top of hosting red carpet and press events, the licensed cannabis producer will sponsor TIFF’s gender parity initiatives.
TIFF 2018: Lyft inks first festival partnership
The ride-sharing company will use festival touchpoints to promote its message of diversity and inclusion.
TIFF 2018: Visa helps attendees skip the lines
The financial services company will focus on its branded screening room as it makes touchless payment service a more hands-on experience.
Spotted! Hit me with your best shot
As part of its sponsorship, National Bank chose to gamify its presence at the Rogers Cup.
TIFF 2018: Nespresso makes it official, RBC adds five years
A first look at how some of Canada’s big brands are investing in activations at the country’s biggest film festival.
Marshalls signs on as Stitched sponsor
The retailer will be prominent in most episodes, promoting its accessory products throughout the fashion-themed series.
Tennis Canada to offer naming rights to new B.C. facility
Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.
Vice unveils refreshed money vertical sponsored by Stack
The new fintech company will sponsor the next iteration of Vice’s Money platform, previously sponsored by BMO.
Ford strikes a chord with country music partnership
An estimated 25,000 people are expected to attend the CCMA Canadian Country Music Week, where Ford will provide shuttles and present an award.
Danone expands sponsorship with Rogers Cup to two cities
Deeper product integrations bring more of the company’s yogurt snacks to tennis fans.
Bell courts gamers with e-sports sponsorship
The telco used a recent Red Bull tournament to showcase its fibre internet product.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
