RBC stays the course: Media Monitors
The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.
Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.
CBC/Radio-Canada to cut $28.4M to deal with loss of LPIF
The pubcaster will cancel plans for four new local CBC radio stations, as well as cut from network schedules, communications and promotional budgets.
Alberta Health Services steps in to deflate cancer confusion
Ads in fitting rooms, medical waiting rooms, websites as well as senior and community newspapers ask women their age to determine when they should be screened.
Postmedia reports losses for fourth quarter
A decrease in print advertising, largely in classifieds, and print circulation were the biggest factors behind the dip.
BC Hydro shines bright to save light
The organisation promotes its “Power Smart Month” initiative with a TSA stocked with incandescent and LED light bulbs.
Spotted! The Gazette papers the city
The Postmedia brand is promoting two of its sites with a paper execution and contest.
VideoPages incorporates multimedia content
The online and mobile business directory is now allowing brands to place video content on its pages.
Oprah’s Favorite Things returns to OWN Canada
The Corus Entertainment-owned channel will broadcast the two hour special on Nov. 18.
Just Dance 4 boogies with Bieber
The Ubisoft game is popping up at the pop star’s Canadian dates to promote its latest launch.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
Starcom wins Express Inc.
The media co has been awarded media planning and buying duties for the brand’s upcoming Canadian expansion.
Juice Mobile launches RTB platform
The Toronto-based marketing company rolls out what it calls the first mobile-specific, real-time bidding platform in Canada.
Rouge Media Group expands digital division
Seema Whig joins as digital manager.
Fashion launches mobile-friendly site
The St. Joseph Media title has Estee Lauder as the kick-off sponsor for the new offering.
