Microsoft Advertising names new marketing director
Lynne Clarke has been promoted to the position, replacing Jacqueline O’Sullivan who is moving to the global office in London.
On the MiC: Tom Fotheringham
The OMD director of digital solutions on digital trends and what he will be covering at Friday’s IAB Canada Mixx conference.
Spotted! Audi hits the pavement with slot cars
The new stunt puts businessmen in the mini-driver’s seat.
AToMiC: GE mines the interactive landscape
The company has launched a 3D gesture board at Toronto’s Pearson Airport aimed at raising awareness around its mining business.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Dole Canada takes a simple approach
The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.
Jon Arklay promoted at Bell Media Agency
The former VP of creative and brand at Bell Media is now heading up the media strategy and buying division of the company.
Couch critics: Over the Rainbow, The Mob Doctor and Revolution
Predictions on which shows will soar and which are headed to an early start on the golf course from the team at Denneboom and Bensimon Byrne’s Max Valiquette.
CBC’s search for Dorothy goes social
The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
Online ad revenue to reach $2.8 billion this year
The IAB’s annual survey reports that online revenue increased by 16% in 2011, placing the platform just below revenue from TV and above that of daily newspapers.
Hollywood Suite rebrands two
The set of channels is introducing AXN Movies and Sony Movie Channel to its lineup.
The Big Bang Theory tops the chart: BBM
The comedy series drew the most viewers on Thursday night, and CTV Evening News snagged the #1 spot on the weekly averaged show list for the week of Sept. 3 to 9, 2012.
Spotted! Rogers gets sweet with experiential
The telco recently spent some time on campus, hooking up students with free ice cream, and also went online to directly target young adults.
BCE responds to transaction interveners
George Cope called out the opposition to the company’s acquisition of Astral Media as the first round of CRTC hearings closed Friday.
Matt Di Paola leaves MediaCom
The agency’s chief strategy and innovation officer is joining Critical Mass.
