TC Media inks deal with Livestream
The partnership gives the publisher rights to sell ad formats on the video-streaming platform.
York University looks to the future
The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.
PMB appoints new directors to its board
Pierre Marcoux from TC Media and Ken Whyte from Rogers Media are two of the six new additions to the board, which were announced at the recent general meeting.
Sears makes a move to the top: Media Monitors
The department store made the largest radio purchase in Toronto, and CTV is holding onto last week’s #1 spot in Montreal, according to the latest Media Monitors report for Sept. 10 to 16.
Spotted! The BC Egg Marketing Board gets fired up
The organization unveiled a life-size fire truck made of egg cartons to demonstrate the impact of cross-border egg shopping between BC and the US.
Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
Shaw gets mobile with new service
Called Shaw Go, the media co is launching a series of TV content apps, first for Western Canada’s Movie Central, with the second coming within a month.
Carat names new digital account director
Alice DiGiovanni has left MediaCom to join the agency, and will be handling digital work for Target and Disney Studios and Resorts.
Brewhouse Light Beer’s anti-hype campaign
The Great Western Brewing Company-owned brand is seeding videos on the web that protest against beer brands that claim to be the best.
Enterprise drives its weekend special with TV
The Canadian arm of the rental company has planned a television campaign for its weekend special of $9.99 rates for the first time.
LCBO sets its sights online for Wine Country Ontario
Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.
Cashmere speaks up for the Canadian Breast Cancer Foundation
The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.
Sony experiments with MTV
In the closing chapter of of its Xperia campaign, the brand has partnered with the music channel to create videos of musicians playing with instruments made of random objects.
SavvyMom Media marrys brands with bloggers
President’s Choice and Smuckers are the first to use the media company’s new offering, and will have mom bloggers creating sponsored posts for the brands’ products.
