Quebec Auto Insurance Corp buckles up to stay alive
Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.
Target catwalks its way into Quebec
The retailer will be at Montreal Fashion Week as a sponsor, with a fashion ambassador in tow, pushing event content through its social media channels.
Dempster’s gets down to earth
The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.
MTS pulls teens into an online love story
Manitoba Telecom Services wants teens to fall in love with its phone services through a Facebook video that pulls in content from users’ feeds.
Bell and Cirque du Soleil to make entertainment content in Quebec
Film, TV, digital and gaming content will be jointly created by the brands to be sold in Canadian and foreign markets.
Zoom Media names new sales director
Chris Corvetti has been given the position, handling ad revenue and media integration in Ontario and Western Canada.
DAC Group hires two
The media agency has hired Patricia Whitney as director of paid search, and Nadine Rubin joins as director of operations.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Tropicana uses gaming to give back
The brand has launched the “Tree of Giving” campaign with the placement of content in Facebook games, and is rewarding users for interacting with the ads.
Drunk mirrors and talking machines: MiC’s Global Tour
PHD’s Rob Young gives his opinion of the international executions that saw brands placing unusual objects in public spaces.
24/7 Media announces new global positions
The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.
The Big Bang Theory gets back on top: BBM, August 13 to 19, 2012
The comedy show came in at #1 on Thursday, and CTV Evening News topped the weekly averaged show list.
Kijiji Canada reinvents its marketing
The website has launched two different TV spots in three Canadian markets to test promotion of its buy-and-sell services and its real estate category.
Spotted! Rubber ducks take a stand
B.C.’s Dogwood Initiative, which runs the “No Tankers” campaign, popped painted floating ducks into public fountains to raise awareness.
Walmart checks off its school shopping list
The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.
