Xaxis opens up shop in Toronto
WPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
Accessible Media shows and tells
The non-profit broadcaster launches a specialty TV campaign to talk about its audio offerings to those who are blind or have poor vision.
New York Fries travels with consumers
The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.
Upfronts 2012: The social hits
The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
The Big Bang Theory ends on a high note: BBM, May 7 to 13, 2012
The season finale of the CTV comedy drew the most viewers for the week, with Survivor: One World topping the weekly averaged show list.
Mindshare Canada expands executive suite
Jake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Upfronts 2012: Robin Legassicke on the CW’s USP
The Maxus Canada group director ends the week at the youth-targeted presentation.
Revealed: Canada’s most profitable specialty channels
Shaw Media’s DIY Network pulled in the top revenue for 2011, according to the CRTC report.
Zoum Armada adds Inter Rhone wines to its portfolio
The Quebec-based agency will be working on branding and marketing of the company’s Cotes du Rhone and Vallee du Rhone wine brands.
Upfronts 2012: What’s back, what’s not
Check out the holes left by non-returning US shows in the Canadian schedules, as execs head to LA to buy up new programs.
Spotted! Michelob Ultra targets health-conscious drinkers
The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Sears makes a move to the top: Media Monitors, May 7 to 13, 2012
The retailer landed in the #1 spot in Toronto, while Ford Dealer Association made its debut with the largest radio purchase in Montreal.
Going public with consumer views on privacy: Future Flash
Laura Simpson from McCann Worldgroup, shared details of a recent privacy study, and discussed how brands can speak to the multiple personas people present online.
Upfronts 2012: Bailey Wilson recaps the week
UM’s manager of broadcast investments runs down the sales pitches and new shows from the US networks.
Upfronts 2012: Helena Shelton takes in the CW’s new shows
The PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.
