Studio71 taps AVOD opportunities with acquisition
The deal allows the content creation experts to ‘double down’ on offerings, attracting big-name ad partners in the process.
Technology tempts, but most Canadian kids still prefer real life fun
There’s good news for parents, but bad news for advertisers – playing outside and with friends still ranks higher than TV and streaming.
TheScore creates a custom ad unit for DAZN
The mobile sports media company says it sees a bright future working more closely with DAZN and its AORs, creating more custom media opportunities.
Bianca Andreescu makes more tennis history
The teenage tennis champion gave TSN a ratings boost that left Canadians wondering what our national sport really is.
Wendy’s sizzles at the top: Media Monitors
The QSR leads in Toronto, while CTV hits #1 in Montreal.
IPG announces global C-Suite shifts
Both the broader holding co. and its media investment unit have seen some big changes.
Just how big is the ad fraud problem?
The prevalence of bad digital practices may be lower than once thought, especially in Canada.
RBC extends TIFF content program
The Share Her Journey initiative, which started as a fundraising program, is now a full-fledged video content initiative.
Radio One stays on top in three markets: PPM
Bray & Partners president David Bray outlines the top radio stations around the country.
IAB, Canadian Press team up for election season
Sonia Carreno says some guidelines within Bill C-76 “show a major departure from the reality of how online advertising works.”
Directors Guild targets Hollywood with paid campaign
In alignment with TIFF, the Directors Guild of Canada launches ‘Hey, Hollywood’ its first major ad initiative to promote homegrown talent.
The Amazing Race Canada continues its reign: Numeris
Hitting its stride four episodes in, BH90210 maintains its draw while America’s Got Talent resonates with Montreal audiences.
Spotted! What’s sweet, sleek and unique at TIFF?
From sparkling beverages to sweaty bike rides, this year’s festival activations offer more of a lean-back experience.
Justin Stockman to lead brand partnerships at Bell Media
The former VP of premium SVOD and OTT takes the role VP of brand partnerships and client strategy following the departure of Alyson Walker.
ICYMI: Politics trend in the podcast world, Google grows in Kitchener
Plus, YouTube launches a Fashion channel with style content creators, industry collaborations and inside access.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
