How Rogers Sports & Media is growing its slate without losing its edge

More originals, more platforms, same promise: content Canadians connect with.

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Blog: What does it really mean to be a partner?

Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.

Disney taps Corus for Star Wars campaign

A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.

ICYMI: TLN presents Italian film fest, Corner Gas Animated returns

Plus, veteran broadcaster Anna Maria Tremonti leaves The Current after nearly two decades to produce, host original CBC podcasts

TwitterFronts ’19: Sportsnet, Universal Music innovate

Platform expands on innovative, interactive video content tailored to conversations the audience brings to the medium.

Bell Media merges country radio brands

The re-branding will see a new name and look given to 13 local stations across the country.

Upfronts ’19: Rogers Media unveils lineup, new ad partnership and more

A partnership with Toronto-based platform Contobox and a new custom content shop from Sportsnet added to the presentation.

Upfronts ’19: Corus gets Lilly Singh’s new show, nabs Modern Family

Global has picked up a number of new U.S. series, while specialty is filled with Canadian originals.

Scotties makes a mass buy to unveil new mascot

Such a good puppy – Kruger is taking to TV and social to unveil the new mascot.

Digital consumption, ad spend to rise: study

Video is the biggest driver in ad spend, but Canadians may have reached peak digital.

Reminder: Submit your entry for Media Leader of the Year

Submissions will be accepted until July 8 and winners will be awarded at the Media Innovation Awards gala on Nov. 28.

Upfronts ’19: CBC lifts the curtain on 2019/20 roster

Programming GM Sally Catto says between Battle of the Blades and Fridge Wars, there’s a lot for sponsors to love.

Butterball to headline unscripted special

The turkey brand is looking to show that turkey is for everyone, not just older, white Canadians.