Blog: What does it really mean to be a partner?
Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.
Disney taps Corus for Star Wars campaign
A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.
ICYMI: TLN presents Italian film fest, Corner Gas Animated returns
Plus, veteran broadcaster Anna Maria Tremonti leaves The Current after nearly two decades to produce, host original CBC podcasts
TwitterFronts ’19: Sportsnet, Universal Music innovate
Platform expands on innovative, interactive video content tailored to conversations the audience brings to the medium.
Bell Media merges country radio brands
The re-branding will see a new name and look given to 13 local stations across the country.
Upfronts ’19: Rogers Media unveils lineup, new ad partnership and more
A partnership with Toronto-based platform Contobox and a new custom content shop from Sportsnet added to the presentation.
Upfronts ’19: Corus gets Lilly Singh’s new show, nabs Modern Family
Global has picked up a number of new U.S. series, while specialty is filled with Canadian originals.
Scotties makes a mass buy to unveil new mascot
Such a good puppy – Kruger is taking to TV and social to unveil the new mascot.
Digital consumption, ad spend to rise: study
Video is the biggest driver in ad spend, but Canadians may have reached peak digital.
Reminder: Submit your entry for Media Leader of the Year
Submissions will be accepted until July 8 and winners will be awarded at the Media Innovation Awards gala on Nov. 28.
Upfronts ’19: CBC lifts the curtain on 2019/20 roster
Programming GM Sally Catto says between Battle of the Blades and Fridge Wars, there’s a lot for sponsors to love.
Butterball to headline unscripted special
The turkey brand is looking to show that turkey is for everyone, not just older, white Canadians.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
