Captivate inks new deal with Cadillac Fairview
The deal will see Captivate’s new multipurpose screens installed throughout CF’s building network.
OMNI remains a must-carry: CRTC
After examining eight applications for a national multi-ethnic service, the commission said the Rogers-owned service best met its criteria.
Postmedia stakes claim in The Logic
Andrew MacLeod on Postmedia’s new partnership with the burgeoning media startup, in a bid to build subscription revenue.
Digital audio growing among Canadians, despite problematic data plans
Smart speakers and podcasts are driving home listening, but radio remains king of the car.
Talking Talent: Stuart Garvie and Tim Castree on where the gaps are
GroupM’s Canadian and North American CEOs share their thoughts on how to recruit better, foster better talent and build a stronger C-suite.
Your Agency of the Year submission deadline is approaching
Agencies have until tomorrow to submit their intent to enter the 2019 edition of the competition.
Adapt Media makes a large format play in Toronto
The strategic location of Yonge and Gerrard will allow heavy foot traffic, but a “greater share of voice,” says Jamie Thompson.
Federal government takes crucial step in journalism support fund
News Media Canada’s John Hinds on the importance of the program, and what he wishes critics of the funding knew.
GroupM names new Quebec president
With experience on both client and agency side, Monique Brosseau has the ‘right vision,’ says Stuart Garvie.
Dove integrates custom print cover
Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.
Clif Bar makes its TV buying debut
The snack bar company wants to communicate its brand values en masse.
Just how much is lost to ad fraud?
The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.
OverActive Media gets into events with new acquisition
The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.
Numeris makes a move for global audience measurement
Four organizations are behind The Global Alliance for the Measurement of Media Audiences, representing 15% of worldwide ad spend.
BMO decreases its buy count, remains top buyer: Media Monitors
Financial institutions and the auto industry remain relatively unmoved, despite fewer ad buys in both Toronto and Montreal markets.
- Upfronts 2025: Amazon Canada unveils interactive video ads, pause ads
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Media leaders concerned ad spend not going to Canadian media
- KitKat Canada urging Gen Z to take a break (from their phones)
