Content in context: Takeaways on data’s role
Industry experts weighed in on what advertisers, publishers and agencies need to know.
Introducing your 2019 Media Innovation Awards co-chairs
Touché! president Karine Courtemanche and Bob Park, CBO of GE Appliances will lead this year’s 12-member jury
With 30 years down, what’s next for Pelmorex?
Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?
TV advertising strong, but media still flat for Bell in Q1
While radio advertising was down, there were significant upticks in specialty viewership and year-over-year growth in TV advertising.
Rogers Media acquires branded podcast studio
Pacific Content has already landed some high-profile global clients – including Facebook.
Spotted! An ad that puts you on the outside
The point of the ad is to not be able to interact with it at all.
CRTC won’t make exception for Leclerc Communications in Quebec
The commission has declared that Leclerc can purchase a new station in Quebec City, but cannot operate more than two at the same time.
Telaria forges ahead with expansion, transparency initiatives
Vancouver-based sales director will help connect Western Canadian market in an authentic way.
Big Bang brings it again: Numeris
Election coverage stole the show in Edmonton.
TLN turns up the heat with new culinary competition
East meets West when Canadian chef David Rocco challenges Hong Kong’s Nicholas Tse.
Corus makes a move to put social and traditional on an even keel
The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.
MKTG dives into sponsor receptiveness
For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
