Oikos changes up the media plan for new campaign
Why the yogurt brand decided to lessen its buy on TV and social this time around.
TheScore’s revenue, users dip slightly
Users, however, are logging on more than they have in the past.
CBC inks CPL deal
Of the 20 games broadcast, 10 will be exclusive to the CBC on linear.
TVA Sports carriage battle goes to Gatineau
According to Bell, around 425,000 households were affected by the pull last week.
What does 2019 have in store for Snapchat?
Media and social experts debate whether or not the social platform needs to age up in its appeal.
Rogers reports slight revenue decline in Q1
Media revenues dropped 12% from Q1 2018.
ICYMI: Game of Thrones sets streaming record; A new IPTV launches
Plus, CBC will bring back an old favourite.
The ad potential in casual gaming
Console and PC gaming are on the decline, but that’s good news for advertisers.
Media a major revenue driver for Omnicom in Q1
Advertising, as well as healthcare, drove growth from the holding co across global regions.
Big Bang takes the top again: Numeris
In one month, the long-running comedy will bid goodbye.
TSN’s OverDrive signs The Source as lead sponsor
The deal will see The Source expand on its previous segment sponsorship.
McCormick strikes up a Tasty partnership
The effort is part of an effort to appeal to millennials more than the spice brand has in the past.
Chris Lang becomes a sponsorship hall-of-famer
The Lang Marketing Group founder says there’s still room to think outside the box, know consumers better and take risks.
Publicis revenue continues to dip in Q1
The holding company expected a bumpy ride due to ongoing attrition, but believes business-transformation work will help right the ship.
Spotted! Ivanhoe-Cambridge gets experiential
The mall company is adding a sense of whimsy to its properties to enhance the shopping experience and communicate its brand messaging.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
