Andrew MacLeod takes reins as Postmedia CEO
Paul Godfrey remains on as executive chair of the media co. as part of its previously announced succession plan.
How the influencer landscape will shape up in 2019
How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?
Bell Media introduces more precise TV targeting
The media giant’s newest tool uses NLogic and Numeris data to target more specific audiences.
How CHUM is rebranding a popular morning radio show
CHUM 104.5’s flagship show is now focusing on audience involvement in order to stay current with its key demos.
Armin Huska moves to RBC
The former Mindshare Canada exec will still focus on media, this time from a brand perspective.
Jodi Peacock on upping collaboration in 2019
The Media Kitchen’s Jodi Peacock on how to make the most of inter-agency relationships.
Verizon, Microsoft ink multi-year native deal
Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.
Media Roundtable: What’s changing for brands?
Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?
Spotted! A&W says this is the last straw(s)
The QSR’s remaining 140,000 straws were used to send a positive message.
Jason Chaney on innovating ad formats
The CCO at Koho implores the industry to think beyond standard ad units to create longer formats that fit with consumers’ appetite for content.
Greg Stremlaw steps down from CBC Sports
The outgoing executive’s accomplishments include an overhaul of CBC’s sports strategy and extending Hockey Night in Canada.
Retail, travel, restos rule radio buys: Media Monitors
Sail and RedTag took Toronto and Montreal as the top buyers, respectively.
Media Roundtable: Marketing models, measurement and millennials
Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.
How Canada’s smart speaker usage stacks up
The market growth is outpacing other countries.
Golden Globes overnight AMAs down slightly
The ceremony saw its last peak in 2016, when the broadcast hit an average of 3.35 million viewers.
