CTV leads national charts: Numeris
CTV’s Big Bang Theory, Young Sheldon and The Good Doctor were the top three programs for the week of Nov. 5 to 11.
Unpacking Instagram’s fake follower purge
The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.
Grey Cup boosts fan interaction with game-day app
MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.
Mediabrands Canada appoints new CFO, VPs
The VP hires are both in the data and technology sector.
Toyota Canada picks Vision7, The&Partnership
The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.
FrontRunner steps into retail with Adidas OOH campaign
The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.
More than a quarter of app installs are fraudulent: study
AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.
RBC leads in Toronto, Montreal: Media Monitors
The financial institution was the top radio ad buyer in both Montreal and Toronto for the week of Nov. 12 to 18.
Horizon bolsters senior exec team
Matthew Bailey, Jessica Chambers and Jenny Croswell have a combined 49 years media experience.
Italian Trade Agency pairs with Globe on custom mag
Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.
Pirating isn’t only for the cord-cutters: study
According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.
Rice Krispies goes all-out for holiday integration with Corus
Kin and Food Network have paired to produce a new linear holiday special starring digital-native influencers.
Snap launches Lens partner program
The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.
Tim Hortons moves to Horizon
The QSR will team up with Horizon Canada effective Jan. 1 after less than two years with UM.
Kirstine Stewart goes ‘back to media’ in global role
The high-profile exec has been named to the executive committee of the WEF as head of media, entertainment and information sectors.
