Spotted! The Body Shop’s whimsical take on a yogurt stand
Vegan yogurt and vegan “body yogurt” were part of this activation to drive home the brand’s anti-animal testing positioning.
LCBO partners with Pride Toronto
This marks the first time in the festival’s 38 years that the retailer has shown official support.
Bell Media unveils conventional, specialty pickups
Leading CTV’s drama acquisitions is ABC’s The Rookie and CBS’ Magnum P.I. reboot, while the media co also revealed additions to its specialty channels.
ICYMI: Marketing Awards winners and more
Plus, Corus and Bell call it quite on the Series+ and Historia deal.
TwitterFronts: MMVAs, Homestand Sports and more
The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.
Corus gets serious about podcasts with new hire
The Canadian media and broadcasting company will roll out original content for the platform over the course of the year.
Spotted! A pothole in one
Golf Quebec took advantage of Montreal’s pervasive pothole problem.
CRTC recommends an overhaul of funding system
In its report on future distribution models, the commission suggested restructuring the content funding system and replacing prescriptive licensing.
La Presse pivots to programmatic ad model
The Quebec media company is going programmatic and creating a “La Presse network” for advertisers.
What’s the state of the digital nation?
Matters keeping the industry on its toes – from brand safety to narrowing targets – were addressed at IAB’s annual event.
IPG Mediabrands combines its digital media services
The company’s search, social and mobile services will all sit under the unified Reprise umbrella.
District M puts traffic at the forefront with Mypixel rebrand
The goal of increasing SMBs’ customer base, said CMO Adrian Pike, is to add value to the retargeting piece.
Spotted! The Six glows in murals at night
Tourism Toronto’s stunt, by Smak, promoted the nightlife and diversity of the city.
Kevin Frankish to trade morning time for primetime
The longtime Breakfast Television host will depart the show, but is embarking on a documentary series with City later this year.
Canadians’ media minutes on the decline: study
Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.
