The Daily Hive’s unconventional new Instagram ads
An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.
CAA makes a theatrical debut with Mirvish
Mirvish Productions is hanging a new name on one of its theatres as the auto club’s South Central Ontario branch signs on to a multi-year deal.
ICYMI: Meet the new Globe and Mail
Plus, the Facebook Journalism Project pairs with Ryerson, and the latest Canadian theatre stats.
David Shing: Make digital advertising fun again
With all the questions around viewability, fraud and brand safety, Oath’s digital marketing guru says the field has lost its joy.
Vice: too niche for TV?
The Vice brand has a large and rabid digital following, but TV is a different animal. Media buyers weigh in on the fledgling channel’s progress to date.
Starbucks goes to the bots on Twitter
It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.
Kao taps Blue Ant for a changed social media strategy
Jergens’ parent company is hoping to get more for its social spend through a content partnership.
Snapchat redesigns for discoverability
Plus, the app is promising monetization options for creators in 2018.
CBC signs on for two more Paralympic Games
A multi-games partnership with the Paralympic Committee sees the pubcaster return in 2018 and 2020.
Rogers to end support for Viceland: report
The two media cos have partnered on the channel since 2015.
Weather skews Grey Cup sponsor visibility: study
Is a buy in the end-zone a guarantee of visibility? Elevent’s data shows weather plays a role for those relying on being seen.
Big Bang stands alone at the top: Numeris
The Good Doctor knocked the younger Sheldon from its number-two spot, while the American Music Awards made gains over last year.
Ad-rich venues top annual Most Instagrammed list
The social platform’s year-end data suggests a second life for ads on rink boards.
Rec Media acquires Adbloc’s outdoor ski network
As one company leaves the ad sales business, another extends its network into Quebec for the first time.
How many mobile ad clicks are accidental?
A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
