Marketers share 2018 media spend changes: report
The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.
Twitter to roll out NFL content with Boston Pizza
The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.
How Two Oceans’ sponsorship switch-up paid off
With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.
National Post workers look to unionize
If formed, the union would be the first for the national paper since its founding in 1998.
Four data takeaways from MIXX Canada
IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.
Amazing Race Canada wins the week: Numeris
The reality show gained over its audience last week, pulling in an average minute audience of 1.7 million viewers.
Harley-Davidson rides into primetime on Discovery
A digital series celebrating the brand’s anniversary in Canada has been turned into an hour-long documentary.
Vikings renewed for sixth season
Corus Entertainment’s History has ordered 20 additional episodes of the hit show.
Global ad spend may slow, but Canada to remain steady: report
Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.
GroupM’s Motion Content Group teams with Bell Media
The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Branded content group touches down in Canada
The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.
2018 AToMiC Awards open for entries
The award program will be handed out at the culmination of the first AToMiCon, bringing together multiple industries including content, marketing and production.
Wendy’s buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
