St. Joseph Media gets serious about events
The media company has officially established an events and experiential division, hiring Carrie Gillis at the helm.
Stewart named CEO of newly merged MEC and Maxus Canada
MEC CEO Michele Pauchuk will depart the company.
DAZN launches in Canada
The on-demand service will begin with airing all live NFL games in the 2017/18 season.
Media Agency of the Year 2017 jury revealed
The jury, along with the panels for the other four competitions, have been unveiled.
Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.
Cue Digital Media hires Quebec sales lead
The company has hired Oliver Ceballos as director of sales and added an overall business development lead.
Sports lead to revenue gains and profit drops at Rogers Media
Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.
Reitmans retains OMD for traditional, picks new digital partner
The retailer preps for a ‘new digital era’ as it zeroes in on digital and social media.
Snapchat and Pepsi team up for big Canadian campaign
The beverage company is targeting millennials by releasing 20 exclusive Snapchat Lenses on its products.
New HuffPost Canada EIC zeroes in on mobile, video
Veteran journalist Andree Lau will lead the country’s operations as it looks to grow its suite of original videos and podcasts.
The Amazing Race Canada begins with a bang: Numeris
The reality show drew in 1.89 million viewers with its premiere episode.
The Star’s universal app touches down
VP of advertising Carolyn Sadler on the ad units and potential of the app, which replaced the now defunct Star Touch.
Kraft Heinz Project Play returns for year nine
Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.
CRTC names new chair
Ian Scott will head up the commission, while a new vice-chair of broadcasting have also been appointed.
Joe Strolz moves to Snap Inc.
The AOL executive is now leading Canadian operations at Snapchat’s parent company.
