Blog: Big broadcasters, big data, big job ahead
PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.
Peterborough radio station hosts funeral giveaway
A low-power FM station hopes to generate some controversy – as well as some serious conversation – with its new social media contest.
YouTube ups ad offerings
Two new ad options and a series from George Stroumboulopoulos were unveiled at last night’s Toronto event.
Slight uptick in Zenith’s latest global ad forecast
The network predicts internet ad spend will become the world’s largest advertising medium within the next year.
Milk 2 Go returns with new campaign
The Saputo brand’s new spots features creative designed for specific media placements, like pre-roll spots that poke fun at skipping ads.
Groupe V Media launches ad-supported VOD service
The service, inspired by music streamers like Spotify and Google Play Music, is mainly supported by pre-roll and banner ads, with an aim to integrate sponsored content.
Blog: Big data now rules the ad world
Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.
Amazing Race takes the week: Numeris
The CTV reality competition show was the highest viewed single-night program in Canada for the week of Aug. 29 to Sept. 4.
Bell Media pairs with IKEA for new design series
The Search for Canada’s Next Designer will incorporate IKEA products throughout the series, a first for the Swedish furniture chain.
Spotted! Snowden film campaign is watching you
An OOH Toronto push promoting the movie includes surveillance cameras broadcasting live footage of people passing through Yonge-Dundas Square.
Globe Drive gears up for editorial refresh
The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.
Digital ad spend overshoots predictions
According to IAB Canada’s new report mobile ad spend now accounts for one in three digital dollars.
U by Kotex takes on ‘that time of the month’
The brand’s new campaign uses online videos to challenge common jokes and statements about how women supposedly act on their periods.
Spotted! Pizza Pizza goes to school
With its latest OOH campaign, the chain looks to capitalize on the big part that pizza plays in student culture.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising in Toronto for the week of Sept. 5 to 11.
