SendtoNews signs with Moat
The sports video clip network is upping its transparency with the deal, which will provide reports on the viewability and attention paid to its content.
MediaCom Canada gets sporty
As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.
Wayfair moves offline
Why the online furniture retailer is using a direct TV strategy to drive awareness during its first year in Canada.
Bell, NFL back to square one with simsub appeal
The Federal Court of Appeal has dismissed the companies’ formal appeal to reinstate simultaneous substitution for the Super Bowl.
Bell Media sets up Gusto in M3’s old home
The Bell Media music channel has been replaced by Gusto on the dial.
Rogers buys the top: Media Monitors
The telco purchased the most radio advertising for the week of Aug. 29 to Sept. 4.
Captivate looks to embrace digital, real estate with new hires
The OOH agency is also looking at simplifying its Canadian sales by creating a new leadership position overseeing sales and real estate.
Global expands local reach for Global National
The flagship news series has become available on one Newcap-owned station and three Corus stations.
Peter Mansbridge announces retirement
The CBC mainstay will step away from his post at The National in 2017.
Sponsors sign up to score with World Cup of Hockey broadcasts
Molson, Advil and Sonnet are among the in-broadcast partners for the upcoming tournament.
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
ICYMI: Facebook wants faster mobile ads, NOW union reaches deal
In case you missed it: Facebook rolled out mobile ad updates, NOW magazine and its union signed a deal and WWF and Love Nature have paired up to help the planet.
New software connects TV spots with digital
TMT Lab has launched Spot Direct, which plugs into the backend of broadcaster schedules and links it with online inventory.
Understanding day-by-day media consumption: TouchPoints
Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.
HuffPo banks on vloggers to speak to millennial moms
As the site preps to launch a new original series centered on parenthood, it’s zeroing in on a video focus to speak to millennials in a more personal way. (Pictured: new series Apparently.)
