Twitter Canada nabs Laura Pearce
The company’s first country-level consumer-marketing lead will be working to grow its user base and engage current tweeters.
autoTRADER’s enhanced targeting opp
The TRADER Corp has entered into a partnership with Coherent Path to enhance intel on the consumer’s decision-making journey.
Spotted! Kubo’s flock of magic birds
eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.
ICYMI: Defy Media’s new partner, video ads coming to Pinterest
In case you missed it: Suite 66 has signed with Defy Media, Pinterest has launched video ads stateside and The Tragically Hip’s Saturday night party.
Spotted! Samsung’s #GalaxyLife rides into Toronto
The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.
World Cup of Hockey to hit Toronto streets
A fan festival and jersey ads are among the activations coming to next month’s tournament.
Initiative Canada adds to senior client team
The agency has hired Noah Vardon as VP, client business partner.
CNN expands sales space in Canada
The international broadcaster has partnered with Adspace Sales to pursue branded-content and other sales ops in Canada.
Wattpad grows ad-focused model
The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.
Rio 2016: Inside the CBC’s branded-content engine room
How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.
Rio 2016 takes the week: Numeris
The 2016 Olympic Games’ opening ceremony drew the most single-night viewers for the week of Aug. 1 to 7.
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
Spotted! Beautifying the ordinary in Toronto
Urban Barn has partnered with the City of Toronto to bring art to traffic-signal boxes.
Stornoway shutters iChannel
The CRTC has revoked the broadcast licence for iChannel, the most recent of Stornoway’s channels to cease operations.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
