SourceKnowledge launches cloud-based SaaS network
The tech company’s new product is aimed at brands that are bringing programmatic in-house.
Twitter launches Promoted Stickers
Pepsi has signed on as the first partner for the new ad product.
OOH collective to give The Tragically Hip a social send-off
As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.
Teens, malls and WE join to paint a bigger picture
Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.
ICYMI: Tarzan Dan to headline Q107; TorStar’s new food pub
In case you missed it: Q107 hires Dan Freeman to host its afternoon drive show; TorStar’s content division launches new pub and Viceland announces its fall premiere dates with some Cancon additions.
Twitter Canada adds to sales team
The social platform has hired former Rogers sales exec Andrea MacDonald as it grows its Canadian operations.
Acuity Ads goes shopping, picks up 140 Proof
The Toronto-and New York-based ad tech co is strengthening its mobile portfolio with its acquisition of the consumer insights co.
Corus sets fall premieres for YTV, Treehouse, Teletoon
Three Canadian original series are featured in the schedule, including Breakthrough Entertainment’s Ride (pictured).
Montreal’s OOH to expand with Taxelco acquisition
The Montreal-based transportation co will re-outfit its newly acquired fleet of cabs and scale up ad ops.
Ubisoft brings Raving Rabbids to life in Quebec
Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.
Why Rio inspired Air Canada to get more social
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.
Ding! Dong! Wedding bells are ringing at St. Joseph Media
The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.
REC Media beefs up exec sales team
Andy Querin (pictured) will be the company’s new CRO.
Influicity aims to educate, grow with influencer 101 tool
The influencer marketing platform’s CEO Jonathan Davids on how he’s pushing for new business with a “carrot” approach.
plista names North American lead
The Xaxis-owned company is looking to grow its business in the U.S. and Canada.
