The Globe and Mail tops Vividata rankings for Q1
How Canadians are consuming content across markets for both newspapers and magazines, according to the measurement body.
A fashion show for FASHION?
New VP and group publisher Jacqueline Loch said it’s a possibility, as a new EIC as well as a digital director for women’s titles at St. Joseph Media, join the company.
Nestle and FILA make Rogers Cup debut
VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.
Soft national ad market pushes up losses at TorStar
The publisher’s Q2 report shows a net operating loss of $24.3 million, with print ad revenue declining by 16.9%.
America’s Got Talent wins the week: Numeris
The U.S. talent show on City won the most single-night viewers for the week of July 11 to 17.
Varick Media sets up in Canada
The U.S.-based programmatic ad co has hired former Bell Media exec Gabriel Dunlop to lead its northern operations.
SavvyMom Group expands and refreshes
Maple Media is aiming to attract more clients with its acquisition of HelpWeveGotKids.com and refresh of SavvyMom.ca.
Cineplex takes to the beaches
The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).
GroupM targets brand safety with new hire
Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.
Parking a new couponing strategy in Liberty Village
The Toronto Parking Authority is building up its digital strategy with a geo-location feature that connects local shops with consumers.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Honda Dealer Association buys top spot: Media Monitors
The car co purchased the most advertising in Toronto for the week of July 18 to 24.
Twitter expands live sports play with MLBAM pact
The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.
Verizon seals Yahoo deal
Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.
The campaign that led to more digital for Kleenex
How the brand increased its purchase occasions through targeted Facebook buys.
