RBC buys the top: Media Monitors
The financial company bought the most radio advertising in Toronto for the week of Oct. 5 to 11.
Twitter to lay off over 300 staff globally
CEO Jack Dorsey confirms the plans via the platform, tweeting a memo that said a “smaller and nimbler team” was necessary.
The Windsor Star at your fingertips
As part of its revamp strategy, Postmedia has unveiled a new face for its Windsor paper, with a campaign that matches its Edmonton Journal relaunch.
Beating the drum for a taboo issue
Vibrant Marketing executes an aerial campaign to promote a pill that will let hemorrhoid sufferers sit in peace.
Fall TV: Global’s quest for younger viewers
Shaw Media SVP and CCO Christine Shipton on how the network’s strategy to age-down its viewership is faring to date.
Spotted! Disney promotes the parrot walk
Joining Blue Jays fever, the company handed out arm bands of Aladdin’s Iago so fans can imitate Edwin Encarnacion’s signature homerun stance.
Aegis wins Mondelez in North America
After a four-month review, the CPG is splitting its media business between Carat and SMG, with the former handling the entire communications portfolio.
ICYMI: New board for Cieslok, Digital M expands
In Case You Missed It: The OOH company has a new digital board in Montreal, while Jergens gets personal with the help of Zoom Active Lifestyle.
Astral’s weather campaign wins the day
The OOH company was one of several winners across seven categories at the Ad Club of Toronto’s annual Out of Home Showdown yesterday.
An accountant walks into the Dragons’ Den…
Details on how the CPA, Canada Post and Wolf Blass are activating around the CBC show’s 10th season.
Rogers tweaks hockey plans
Will scheduling changes bring higher ratings for the media co in its second year of national hockey?
Spotted! A side order of gender equality
Plan Canada offers up some unique specials ahead of International Day of the Girl.
Politicians weigh in on the CBC’s fate
Focusing their comments largely on the pubcaster, Stephane Dion (LP) and Andrew Cash (NDP) discussed the future of the TV and digital industries at an event yesterday.
It’s tea time for season two of MsLabelled
Tetley has signed on for a second season of the multi-platform fashion comedy, which is now live on Slice.ca.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
