TV dollar drain to digital tops $1B in US: report
In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.
Google Canada hires new head of agency partnerships
Thierry Bazay is the new face of Google Canada on the agency side of the business.
ZoomerMedia adds to leadership team
Laas Turnbull has been hired as the company’s first audience officer and co-publisher.
Amazing Race Canada takes the week: Numeris
The CTV reality show pulled in to the top spot nationally for the week of July 13 to 19.
Print ad slide contributes to Torstar revenue drop
Execs announced a majority investment in a digital company as continuing declines in print advertising hurt the media co’s Q2 revenue.
Clear Channel’s digital wraparound columns
The OOH co has put up digital screens that wrap around columns in Toronto’s Union Station.
Much Digital grows its creator roster
Nine new digital creators have joined the MCN, expanding its talent network as video consumption continues to grow.
Reminder: nominate the Media Director of the Year
This Friday will be the last day for you to throw your media colleague’s name into the hat.
Pan Am Games’ CBC closer nets 2 million viewers
Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.
TVA Group posts second quarter loss
TV and print ad softness lead to a net loss, but the company recorded growth in its sports division.
Data Dive: Pan Am Games get Canadians talking
According to numbers from IPG Mediabrands, 63% of Canadians tuned into at least part of the Games, with Kanye West winning the most tweets.
Captivate grows its Canadian network
With plans to expand further, the U.S.-based OOH co has added screens in two high-profile office buildings in Toronto and Montreal to its tally.
Timing key to holiday email marketing: report
Year-over-year data from Yesmail shows increased e-marketing volume doesn’t negatively impact open rates if timing and targeting are right.
Dynamic Outdoor bolsters team ahead of launches
The OOH company has hired Amanda Dorenberg as VP of marketing and technology.
Honda buys the top: Media Monitors
The car co bought the most ad airtime in Toronto for the week of July 20 to 26.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
