Rubicon Project acquires Chango
The global technology company has announced an agreement to purchase the intent marketing tech firm for $122 million.
Revlon’s ‘love’-ly cinema play
Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.
Corus Media president expands role
Mario Cecchini has also been named president of Corus Radio.
Online video leading global ad spend boost
ZenithOptimedia is predicting global ad spend will grow by 4.4% in 2015, but has slightly reduced its forecast for this year and next.
Golden girls: The state of Canada’s female population
The latest Statistics Canada data show that senior women will soon make up 25% of the population. But are they as statistically likely to need three Miami roommates?
Fido plays nice with Spotify
Six months after its launch, Spotify inks a deal with Rogers that will see its premium service offered for free on Fido phones.
National Post president returns
Gordon Fisher is coming back to the paper, and also keeping his current role with the Pacific Newspaper Group.
Chevy buys top spot: Media Monitors
The car co took the top spot in Toronto for the week of March 23 to 29.
Photo Gallery: BCON Expo 2015
Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.
Postmedia to launch native ad network
Citing the need to make native content available for all clients, company SVP Yuri Machado explains the new launch that is coming in April.
Brands look for ‘Insta’ results
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
Canadian mobile subscribers post record video viewing
According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.
Canadian agencies win big at Internationalist Awards
Touche!, OMD Canada and Starcom MediaVest each took Gold awards for innovation in media (Touche! and PHD Canada strategists pictured with awards).
‘Tuned-out’ Canadians average 29 hours online per week
These cord-cutters or cord-nevers spend way more time online than your average English-speaking Canadian. Are you reaching them?
Smartphone penetration reaches 68% in Canada
“We haven’t quite reached ubiquity, but we’re pretty close,” says Jeff Lancaster, CEO of study co-author Catalyst. “It’s a wake up call for Canadian brands.”
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
