Why programmatic direct will dominate 2015: Sweeney
The president and CEO of Juice Mobile says business leaders should be upping their technical competency and cutting vendors as they head into 2015.
Numeris overview: New PPM ratings
Bray and Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Discovery Canada introduces the ‘mini-season’
The channel is creating a new “season” by airing 64 hours of new programming over the holidays.
AAM hands out first tablet certification
New results from La Presse+ as its ad certification is announced.
Integration of mobile, social and OOH will grow in 2015: Arakgi
Outfront Media’s VP and GM Nick Arakgi says that in the fast-paced media biz, more face-to-face time is needed to deliver effective solutions for clients.
Juice launches spinoff company
CEO Neil Sweeney shares why he thinks Freckle IoT (internet of things) needs its own team.
OMAC president Caron to helm COMB
Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.
Touche! wins Desjardins
The Omnicom agency will handle the account out of its Montreal office, with some work from Toronto.
Rogers strikes video deal with Conde Nast Entertainment
Rogers Communications gets exclusive rights to sell Conde Nast Entertainment’s digital video in Canada.
Bell Media Mix’s five-second ad play
The media co has launched a new cross-platform ad product, signing Universal Pictures and Fifty Shades of Grey on as its first client.
Kotex doubles down on vampy web series Carmilla
The second season of the web series, which is financed by Kotex, will be expanded to include a 36-ep scripted series and 12-part branded content series.
Programmatic video is just hitting its stride: Jeffrey
Next year will see an increase in programmatic buying and fraud exposure online, says Brad Jeffrey, platform services manager at Index Exchange.
The Grey Cup is week’s big draw: Numeris
CFL’s football finale had the most viewers for the week of Nov. 24 to 30.
Spotted! Ontario Toyota Dealers’ giant holiday calendar
The association’s hard-to-miss installation is the bow on top of its gift-giving campaign.
ZenithOptimedia sets sights on cord-cutters
The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.
