Spotted! CraveTV launches with marathon viewing session
The Bell Media stunt sees six people going for a Guinness World Record of 91 consecutive hours of watching the streamer’s programming.
Canada will play mobile catch-up in 2015: Strolz
Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.
Juice Mobile hires Rebecca Shropshire
CBC’s director of digital commercial innovation is joining the company as VP of sales for Canada.
Ford Lincoln buys the top spot: Media Monitors
The car co had the most radio advertising in Montreal and Toronto for the week of Dec. 1 to 7.
Get integrated or fail in 2015: Jowett
After a year of digital transformation in 2014, David Jowett, president of Cossette Media, says investment in mobile, testing and analytics are key to success next year.
New foodie show asks chefs to play broken telephone
Food Network Canada has given the greenlight to Chef in Your Ear, a new Canadian series that pairs professional chefs with novice cooks.
Canadian Living’s forward-looking 40th
The magazine’s year-long anniversary celebration will feature campaigns around 12 guest editors.
Canadian ad revenue to grow 3.4% in 2015: Magna Global
New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.
Changes on top at Nielsen Canada
News on who is taking over for Steve Churchill at the company’s Buy Group as he announces his retirement after more than 30 years with Nielsen.
62% of Canadian display impressions are viewable: study
New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.
Who’s noticing your brand on Instagram?
New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.
2015 will be the year the data promise becomes real: Neve
Starcom MediaVest Canada’s CEO says mobile, digital OOH and wearables all need more attention as we enter the next year.
Next-gen media trends to track
From photo-luminescent OOH displays to cameras that talk, Nick Barbuto, managing director of OMD’s Ignition Factory, has the latest innovations in the space.
Cineplex gets playful with new partner
The ins and outs of the entertainment company’s new multi-platform deal with Toys “R” Us Canada.
Forty percent of internet time remains ‘buried’: CMust
The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.
