Media Dimensions scores Canada Blooms
Where the company is putting the focus for next year’s flower and garden consumer show.
Spotted! Mark’s steps into transit
The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.
US networks threaten to go online to avoid pick-and-pay cable
AMC and A&E Networks have submitted comments saying they are weighing OTT options should the CRTC move forward with unbundling.
Kijiji Advertising creates video extension
With help from TubeMogul, the online classifieds site is offering its first-party data for brands looking to reach its audience on video.
GameTV ready to play this fall
The reality and game show channel has announced the shows that will take the primetime slot and follow Craig Ferguson’s new Celebrity Name Game.
Honda finds the right Fit for out-of-home
Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.
Spotted! Renova builds a paper garden
The coloured toilet paper brand took to the streets during Toronto’s Nuit Blanche, turning 15,000 rolls of its product into a life-sized topiary garden at Nathan Phillips Square.
Postmedia to acquire Sun Media’s English titles
Paul Godfrey, president and CEO at Postmedia, on how the deal with Quebecor Media to purchase its 175 titles will give it scale to compete against larger digital companies.
Shomi signs content deal with Starz Digital Media
The SVOD rights deal is the second in as many weeks as the upstart Canadian video portal girds for battle with Netflix Canada.
A guide to music streaming services
A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.
Echo Digital enters Quebec ad exchange fray
The new company hopes to make an impact in the French-language market with its targeting options and publisher network.
Blog: Where was Ad Week’s controversy?
David Jowett, president of Cossette Media, on why there was a missed opportunity among all the talk of content and discipline-merging.
Honda buys the top: Media Monitors
The car company bought the most radio ad time in Toronto for the week of Sept. 22 to 28.
KIN CEO Michael Wayne talks Corus investment
The MCN topper on the company’s plans to double the number of Canadian creators it works with in the next six to 12 months.
Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.
