How Shomi aims to take on Netflix Canada
Top Rogers Media and Shaw Media execs on Tuesday outlined the benefits of content and curation for their new video portal to launch in November.
The app-etite of an Android user
Android users are on an average of 35 apps a day according to new research from Yahoo Labs.
Spafax hires strategist for luxury brands
Christal Agostino will handle clients including Mercedes-Benz and Fairmont Hotels from the agency’s Toronto office.
Reaction to launch of industry’s “worst kept secret”
The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.
SoundCloud open for business
The audio-streaming platform has announced a new service for independent and major artists to monetize content with a full slate of advertising options.
It’s confirmed: Amazon to buy Twitch for $970M in cash
The e-commerce company has swooped in to acquire the streaming platform for gamers that in the spring was rumored to be going to Google.
Rogers and Shaw take on Netflix with launch
The two media companies have announced Shomi, a subscription-based VOD service.
Food Network Canada focuses on its faces
The Shaw Media channel has put the final touches on a brand refresh with a new campaign coinciding with a free national preview for the channel.
Canada gets a national food magazine
Following the lead of the French edition, the English version of Ricardo gets cooking, with a goal of 50,000 subscribers in its first year.
Performance Content Group wins federal funding
Details from the company’s CFO Jake Neiman on what it plans to do with the money from the National Research Council of Canada.
PHD wins Tangerine
The bank’s CMO Andrew Zimakas on how the Omnicom agency can further establish the rebranded company into the Canadian market.
Orion Capital hires publishing veteran as president
Sally Preston joins the IPG Mediabrands division from her most recent role as publisher at Time Inc.
2014 Agency of the Year shortlists revealed
Did your shop make the cut? Check out which media, creative, digital and PR agencies stand a chance at being crowned at strategy‘s annual awards gala in October.
TubeMogul antes up against fraud with new partnership
The global video ad platform is partnering with Integral Ad Science to ensure campaigns are getting the correct impressions.
September issues: Elle Canada
Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
