Rogers goes big with WWE deal
A new 10-year deal between Rogers and WWE keeps wrestling on Sportsnet and aims to bring the WWE Network to Canadian television subscribers.
The Globe uploads an Android app
The national newspaper is delivering a curated experience to readers and advertisers on a new app exclusive to Android tablet users.
Quebecor’s new integrated media strategy
The company is rolling assets including TVA Group, Sun Media and the QMI Agency into the newly created Media Group.
Just for Laughs broadens reach with new event
Details on its new Montreal event Kultura, which will cover everything from movies and TV to tech and food, and launch next spring.
Blue Ant deepens music ties with Polaris Prize
Raja Khanna, CEO of TV and digital at Blue Ant, on why the media co made the deal, which will see the company cover content, event management and sponsorship sales for Polaris.
San Pellegrino dives into sponsored content
The Nestle brand travels to Italy and taps a Canadian chef for a new video series.
GroupM shuffles its North American c-suite
Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.
OMD is top-billing agency once again
Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.
The Mission: Patrick Mazza on targeting techies
M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.
Amazing Race Canada owns the week: Numeris
The CTV original clocks in with the most viewers for July 14 to 20.
How beacons can beckon buyers
PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.
Why FX is changing the way it reports ratings
Details behind the decision at the US arm of the network to no longer report overnight numbers for its scripted programs, beginning with The Strain.
Parents aren’t the only ones buying big for back to school
Staples is bringing a more focused digital approach to its biggest digital media buy to date.
CBC nabs new senior creative director from Shaw
Munro Cullen has joined the pubcaster, working on its communications, marketing and brand team.
One by AOL’s new global partner
The company has signed with Havas’ global trading desk Affiperf.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
