Young Lions and Marketers announced
Media Experts’ Carla Museitef and Jessica Stein will head to Cannes to compete in the Young Lions Media competition.
Mediacom adds global strategy officer
Jon Gittings is joining the agency from his most recent role at OMG.
Lacroix asks Canadians to talk about the CBC
The president and CEO of CBC/Radio-Canada said the pubcaster needs a conversation to start about its future, not where it has been.
Globe Alliance adds Rolling Stone, Us Weekly
Advertisers can now access the lifestyle publishers’ Canadian sponsorship inventory through the Globe and Mail‘s digital ad network.
Raptors close playoffs on a ratings high
Sunday’s game seven against the Brooklyn Nets brought in more than 900,000 viewers to TSN, with big average numbers for the series.
Ford partners with the ROM for Friday Night Live
The car co is activating around the weekly event for the first time this season, aiming to better reach consumers aged 19 to 35.
CTV sets summer schedule
The Amazing Race Canada returns and specialty dramas get network encores.
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
AToMiC shortlist: part six
In the second last installment, nominees for the niche targeting and print categories are revealed.
Let’s talk simultaneous substitution
Industry execs discuss the implications of ending simultaneous substitution, as the CRTC moves to examine the practice as part of Let’s Talk TV.
Digital favours the bold at the NewFronts: blog
Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.
Chatelaine partners with PetSmart
The Rogers Media title aims to connect with its pet-loving readership through a special 20-page sponsored edition created with the company.
Consumer alertness leads to lasting brand impressions: OOH
Rosanne Caron, president of OMAC, breaks down new U.K. research on the mental state of people when they are outside the home.
Vice to launch sports channel ahead of World Cup
The media company has also announced several new shows as part of their new programming slate, including Toxic, a Vice News show that will pull together all of their environmental reporting.
Facebook extends campaign reach to third party apps
The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.
