Microsoft switches agencies
While the impact on Canadian marketing efforts is not yet known, globally the co has selected Dentsu Aegis for media.
Specialty revenue surpasses benchmark: CRTC
The regulator’s numbers show specialty, pay, pay-per-view and VOD services have gone up by an average of 7% each year for the past five.
Bleublancrouge adds a new media strategy supervisor
Valerie Beauchesne is joining the agency from her latest role at Havas Media.
Canadian Young Lions finalists announced
The winners will be unveiled on Tuesday at the CMDC conference in Toronto.
Personalized audio services doubled in popularity last year: MTM
Media Technology Monitor reports that 20% of Canadian Anglophones use services like Songza, Rdio and Spotify, up from 10% in 2012.
Where specialty is headed in Canada
Mediacom’s Michael Neale on profits, revenues and viewership on specialty channels, as the CRTC unveils updates to its upcoming pick-and-pay model.
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
Alternative rock station launches in Calgary
Jim Pattison Broadcast Group enters the Calgary market with 95.3 The Peak, targeting women ages 25 to 49.
GroupM to sponsor 2014 AOL Originals in Canada
The media co will be the exclusive sponsor of the 16 AOL Originals shows as well as AOL Makers.
NCIS gets the most viewers: BBM Canada
The Tuesday night drama brought in the highest numbers for the week of April 14 to 20.
CTV’s plans for Extend
Mike Cosentino, SVP of programming at the broadcaster, on the media co’s advertising and content plans for the digital originals site, which it hopes to use as an incubator for linear shows.
CTV launches digital originals platform
CTV Extend will be free to consumers and feature original content like Backpackers and Space Riders: Division Earth.
BuzzFeed: ‘Video is the biggest shift in our business’
The site’s Jonah Peretti, Frank Ze and brands like Nestle and Clean & Clear talk about the secret sauce of creating social, shareable video.
Rogers Media hires Alan Dark
The former CBC Revenue Group GM joins the media co as its VP of national sales.
The Grid and Aux launch music-fuelled night run
The event will be jointly produced between the two titles in Toronto this August, with plans to expand to other Canadian cities in the future.
